One buyer is not the market.

An unsolicited buyer may be a real opportunity. It may not be the only one.

Business owners are sometimes approached directly by someone interested in buying the company.


That can be a legitimate opportunity.



But one buyer’s interest does not necessarily tell you what the broader market may look like.

Price is only one part of the decision.

  • Terms
  • Financing
  • Transaction structure
  • Timing
  • Fit
  • Certainty of closing

Before committing to a single buyer, it may be worth understanding whether other qualified buyers would also have interest and how the opportunities compare.

At First Choice Business Brokers of East TN/Nashville, our role is to help create a structured, controlled process that gives the seller enough qualified market exposure to make an informed decision.


  • The objective is not to create an auction.
  • It is not to generate activity for activity’s sake.


It is to give the seller more context.

Sometimes the first buyer is the right buyer. The important thing is knowing why.

Start a Confidential Conversation

If selling your business is something you are considering now or in the future, we would be glad to have a confidential conversation about your goals and the process.

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Your inquiry will be handled confidentially